Transforming Ideas into Intuitive Designs.
A little bit about me
With 24 years of experience in UX Design, UI Design, and Product Design, I specialize in crafting user-centric solutions that align business objectives with seamless digital experiences. My career spans hands-on individual contributor roles and design leadership, driving innovation through user research, interaction design, and strategic UX strategy development. I've led cross-functional teams to deliver high-impact products across industries, leveraging tools like Figma (Certified Figma Educator) and Adobe Creative Suite (Adobe Certified). My recent work explores the intersection of UX and AI models, creating intuitive interfaces that enhance AI-driven products. Having built and scaled design systems from the ground up, I bring a holistic understanding of product ecosystems, championing accessible, scalable, and visually compelling solutions. I thrive in collaborative environments, balancing strategic vision with hands-on execution to deliver products that delight users and drive business outcomes.
Extensive Experience:
Accumulated 24 years of rich experience in UX design, strategy, and product design, contributing to a deep understanding of user-centered design principles and industry trends.
UX Certification:
I have a recognized UX certification, reflecting a commitment to maintaining a high standard of proficiency in the field.que.
Team Leadership:
Demonstrated leadership by successfully leading teams ranging from 2 to 10 members, fostering collaboration, and driving the delivery of high-quality UX solutions.
Mentorship:
Proven ability to mentor and guide team members, including interns, in their professional development within the UX field, fostering a collaborative and knowledge-sharing environment.
Cart & PDP Modernization
The UX & UI modernization of the Cart and PDP web pages for AutoZonePro.com involved a comprehensive redesign aimed at enhancing user engagement and streamlining the purchasing process. Through a user-centered approach, we focused on improving usability, simplifying navigation, and optimizing the visual hierarchy to ensure a seamless shopping experience. The updated design incorporates intuitive interface elements, personalized product recommendations, and clear calls-to-action, resulting in increased conversions and customer satisfaction.
Company
AutoZone
Job type
Sr Product designer
Year
2024
AI influenced data aggregation site
As the Principle designer I was in oversaw the conceptualization of the Pattern Library and Design system for the Dispatch website.
Company
Heal Security
Job type
Principle designer / Sr Product designer
Year
2023
UED (user experience design)
Multiple platforms were designed for originally, my work focused on migrating the variations into the Salesforce platform. This proved to be an interesting challenge as translating the T-Mobile design system into the capabilities of the Saleforce platform required overall design concessions. This meant there was a lot of conversations with leadership as well as very intentional design decisions were required.
Company
T-Mobile
Job type
Sr Product designer
Year
2022 - 2023
Design System & Pattern library implementation
From internal systems to client and customer facing designs. I was on the team that defined the overall experience. The design language that we implemented allowed each user to have a consistent and intuitive experience.
Company
Premera Blue Cross
Job type
Sr Product designer
Year
2016 - 2022
My Experience
2023 - 2024
2023
2023
2022 - 2023
2021 - 2022
2021
2015 - 2021
Sr Strategy & UX Designer
AutoZone
Principle designer
Heal Security
Sr Product designer
T-Mobile
Sr Product designer
Alaska Airlines
Sr Product designer
Weedmaps
Sr UX/UI designer
Microsoft
Sr UX/UI designer
Premera Blue Cross
About
At the core of my design philosophy lies the user. I am driven by the belief that understanding the needs, motivations, and pain points of users is paramount to creating meaningful experiences. Through extensive user research, usability testing, and data analysis, I uncover insights that inform my design decisions, ensuring that the end product resonates with its intended audience. By employing empathy and user-centric design thinking, I am able to design interfaces and interactions that not only fulfill functional requirements but also delight and engage users, resulting in increased user satisfaction and business success.
My expertise extends beyond wireframes and visual aesthetics. I possess a deep understanding of the entire product development lifecycle, from ideation to launch and iteration. By collaborating closely with stakeholders, engineers, and other designers, I ensure seamless communication and alignment throughout the process. I am adept at translating business goals and user needs into compelling design concepts, leveraging my knowledge of information architecture, interaction design, and visual design to create cohesive and intuitive user experiences. I am also well-versed in prototyping tools and techniques, enabling me to rapidly iterate and validate design solutions, ensuring a smooth and efficient development process.
As a senior designer, I have a proven track record of leading design initiatives and mentoring junior team members. I possess strong project management skills, coordinating timelines, resources, and deliverables to meet project goals and deadlines. My ability to think strategically and holistically allows me to envision the big picture while paying attention to the smallest details. With a focus on continuous learning and staying updated with the latest design trends and technologies, I strive to push the boundaries of what is possible, always seeking to elevate the user experience and deliver exceptional products that stand out in the market.
In summary, as a Sr. Product Designer, I bring a wealth of knowledge, skills, and experience to create exceptional user experiences. With a user-centric approach, a strong grasp of design principles, and a focus on collaboration and leadership, I am dedicated to crafting digital products that are both visually stunning and functionally effective.